Global Business Expansion - The Right Approach

Admittedly, when I started working with nipendo, over a year ago, I didn't really have a good understanding of the industry in which it plays – procure-to-pay. 

If you too are unfamiliar – it is the process an organization goes through to acquire goods and services from its suppliers, from the point of order through payment.  Turns out, this process causes companies a lot of headache!

If you're going to order goods from one supplier - no big deal.  But once you start working with hundreds or thousands or even tens of thousands of suppliers, each delivering a different set of products or services – it starts becoming quite complex.  Add to that the fact that each supplier is different in terms of size, resources, methods of work, IT systems, etc.

Nipendo addresses this complexity and the exorbitant costs that it creates, through intelligent automation – ultimately achieving a far more efficient supply chain.

My fascination with the industry and the technology grew over time, as it became clear how important this really is and how nipendo impacts the bottom line of its customers. 

But putting technology aside, it is also an excellent example of what a company should do when expanding into new markets – namely the US.

Nipendo leadership adopted the first rule of global market expansion – create a strategy and assign appropriate resources to its implementation.  In nipendo's case, the strategy was much like its technology – holistic by nature.  In other words – the company embarked on a combination of direct and indirect sales, backed by razor-sharp efforts to create awareness through relevant online venues.  They've even gone farther by establishing a US office, where the CEO spends half of his time, and have recruited personnel to provide 24/7 global support in multiple languages.

Nipendo has been hugely successful in the Israeli market, selling to major global players like Intel, HP, Unilever, teva Pharmaceuticals and many others.  Its success thus far and its current global growth efforts should serve as a model for other companies that are in a similar situation.    

Ilan Friedman

IDFglobalbiz@gmail.com